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Notes from the pass.

The pass is where the kitchen hands a plate to the floor, and where the useful things get said. Here we write them down: how guests read menus, what the numbers really show, what changes on Google, and what's worth your Saturday night.

Latest articles

  1. Google Business Profile Optimization for Restaurants: What Actually Moves the Needle

    Your Google Business Profile does more work than your website. Here's what actually improves restaurant visibility in 2026, from the menu link to reviews to Google's new AI answers.

    Continue reading: Google Business Profile Optimization for Restaurants: What Actually Moves the Needle

  2. Hotel Restaurant and Room Service Menus: Why F&B Is the Bright Spot, and Where the Menus Fall Short

    Hotel food and beverage revenue is outpacing rooms. Here's what that means for hotel restaurants, bars, and in-room dining, and how to run menus across several outlets and many languages without the reprint headache.

    Continue reading: Hotel Restaurant and Room Service Menus: Why F&B Is the Bright Spot, and Where the Menus Fall Short

  3. How AI Assistants Decide Which Restaurant to Recommend

    There's no ranking in an AI answer, there's retrieval. Here's how ChatGPT, Gemini and Google's AI results pick restaurants, what the independent research says, and what your menu has to do with it.

    Continue reading: How AI Assistants Decide Which Restaurant to Recommend

  4. How Gen Z and Millennial Diners Are Changing Restaurant Expectations

    The headlines say Gen Z is killing restaurants. The data says they're going out, spending, and researching hard first. Here's what younger diners expect in 2026.

    Continue reading: How Gen Z and Millennial Diners Are Changing Restaurant Expectations

  5. How Restaurants Are Fighting Rising Food Costs Without Raising Prices Too Much

    Nearly a third of U.S. food ends up as surplus. Here's how restaurants are protecting margins by attacking the cost side (waste, menu sprawl, portions) instead of the price tag.

    Continue reading: How Restaurants Are Fighting Rising Food Costs Without Raising Prices Too Much

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