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Notes from the pass.

The pass is where the kitchen hands a plate to the floor, and where the useful things get said. Here we write them down: how guests read menus, what the numbers really show, what changes on Google, and what's worth your Saturday night.

Latest articles

  1. "Near Me" Searches: What Restaurants Actually Need to Know

    Most local searches never contain the words "near me." Here's how Google really decides which restaurants appear, and the dish-level and dietary searches most menus can't compete for.

    Continue reading: "Near Me" Searches: What Restaurants Actually Need to Know

  2. AI in Restaurants: What Operators Are Actually Using It For in 2026

    Only about 6% of U.S. restaurants use AI to take orders, but 26% use AI somewhere. Here's the gap between the AI headlines and what operators are really doing with it.

    Continue reading: AI in Restaurants: What Operators Are Actually Using It For in 2026

  3. Allergen and Dietary Transparency: What U.S. Diners Actually Expect From Menus in 2026

    California's menu allergen law took effect July 1, 2026, and more states are moving. Here's what changed, why restaurants carry so much of the risk, and what diners now expect to see on a menu.

    Continue reading: Allergen and Dietary Transparency: What U.S. Diners Actually Expect From Menus in 2026

  4. Are QR Code Menus Safe in 2026? What Restaurants and Diners Should Know About Quishing

    QR codes now show up in roughly 12% of phishing attacks. Here's the real risk picture for restaurants and their guests, and why what's behind the code matters more than the code itself.

    Continue reading: Are QR Code Menus Safe in 2026? What Restaurants and Diners Should Know About Quishing

  5. Choosing and Shooting Images and Videos for Your Digital QR Menu

    A menu photo has a different job than a marketing photo, and a menu video has a different job again. Here's how to shoot, select, and size images and short videos for a digital QR menu that loads fast and sells honestly.

    Continue reading: Choosing and Shooting Images and Videos for Your Digital QR Menu

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