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Notes from the pass.

The pass is where the kitchen hands a plate to the floor, and where the useful things get said. Here we write them down: how guests read menus, what the numbers really show, what changes on Google, and what's worth your Saturday night.

Latest articles

  1. Restaurant Failure Rate 2026: Debunking the 90% Myth (and What Actually Causes Closures)

    The 90% figure is made up. But so is a lot of what you'll read about restaurant failure rates. Here's the real research, why the numbers never agree, and what actually closes restaurants.

    Continue reading: Restaurant Failure Rate 2026: Debunking the 90% Myth (and What Actually Causes Closures)

  2. Restaurant Photos on Google: Why Yours Should Outrank Your Customers'

    Your Google photo gallery is co-authored by strangers. Here's why customer photos usually win on volume, what that costs you, and how to take the first impression back.

    Continue reading: Restaurant Photos on Google: Why Yours Should Outrank Your Customers'

  3. Restaurant Technology Trends 2026: What's Actually Changing (And What's Just Hype)

    The trade press covers robots and voice AI. The adoption data says something much less dramatic. Here's what U.S. restaurants actually adopted in 2026, sorted by evidence, plus a simple test for any new tool.

    Continue reading: Restaurant Technology Trends 2026: What's Actually Changing (And What's Just Hype)

  4. State of the U.S. Restaurant Industry in 2026: The Numbers That Actually Matter

    Record $1.55 trillion in sales, 42% of operators unprofitable, traffic still soft. A clear-eyed look at where the U.S. restaurant industry stands in 2026 and what independent operators can do with it.

    Continue reading: State of the U.S. Restaurant Industry in 2026: The Numbers That Actually Matter

  5. That Food Photo You Pulled Off Google Could Cost You Thousands

    Using an image you found online on your restaurant's menu or social feed is one of the most common, and most expensive, small-business legal mistakes. Here's how the math actually works.

    Continue reading: That Food Photo You Pulled Off Google Could Cost You Thousands

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